In 1994, after five years of less-than-stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt—and discovered how those three simple words could help people to focus on the good.
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In 1994, after five years of less-than-stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt—and discovered how those three simple words could help people to focus on the good.
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